---
title: "groas Blog: Insights on AI & Google Ads (page 2)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 2 of 66."
url: "https://groas.com/blog/page/2"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Cartoon of a flooding kitchen where four consultants measure and chart the leak while only one plumber, under the sink with a wrench, is fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/251bf713-e024-4fc6-8eda-c60007c52f10.png)](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-4)
  ## [Best AI Visibility Tools, Ranked by How Close They Get to a Fix](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-4)
  [October 18, 2026 • 10 min read](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-4)

  [Written by Alexander Perelman](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-4)
* [![A tiny marketer calmly measures a smartphone that crashed into a model town while a vendor's stall of shiny gauges goes ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8c81f354-e1f8-45f7-ad04-ef58a9f453bf.png)](https://groas.com/post/an-open-letter-to-the-marketing-manager)
  ## [To the Marketing Manager Whose CEO Sent a Competitor’s ChatGPT Screenshot](https://groas.com/post/an-open-letter-to-the-marketing-manager)
  [October 18, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-marketing-manager)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-marketing-manager)
* [![A tiny new wrench on a desk with an endless receipt spilling from under it onto the floor: the tool is cheap, the work it demands is not.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4f5e5f1a-773e-4a89-b18e-3e5b7b5b7dee.png)](https://groas.com/post/what-it-really-costs-an-agency-to-delive)
  ## [The Real Cost of AEO for 10 Client Domains: $27,250–$51,550 a Month](https://groas.com/post/what-it-really-costs-an-agency-to-delive)
  [October 18, 2026 • 10 min read](https://groas.com/post/what-it-really-costs-an-agency-to-delive)

  [Written by Alexander Perelman](https://groas.com/post/what-it-really-costs-an-agency-to-delive)
* [![A taxi driver with a 'FLAT FARE' sticker stares in dread at a racing meter as his passenger points to another stop: a fixed fee versus rising costs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fc72e4f4-d9bb-49eb-a663-9e5ec6d4ff3a.png)](https://groas.com/post/how-to-package-aeo-into-a-monthly-client-2)
  ## [How to Build an AEO Retainer That Holds Its Margin at 10 Client Domains](https://groas.com/post/how-to-package-aeo-into-a-monthly-client-2)
  [October 18, 2026 • 11 min read](https://groas.com/post/how-to-package-aeo-into-a-monthly-client-2)

  [Written by Alexander Perelman](https://groas.com/post/how-to-package-aeo-into-a-monthly-client-2)
* [![Tiny model town on ledger paper: one account manager on a cargo bike loops past ten shops, some lit and live, one still under scaffolding.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/bcec0e74-ed1b-47a8-9829-71c22d126ad0.png)](https://groas.com/post/one-account-manager-10-client-domains-30)
  ## [One AM, 10 Domains, 30 Days: The AEO Retainer Profit Test](https://groas.com/post/one-account-manager-10-client-domains-30)
  [October 18, 2026 • 11 min read](https://groas.com/post/one-account-manager-10-client-domains-30)

  [Written by Alexander Perelman](https://groas.com/post/one-account-manager-10-client-domains-30)
* [![Clay doorman inspects a queue all wearing 'GPTBot' name tags; only three have official seals, the rest are scrawled fakes in clumsy disguises.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/55204b8c-b80b-4144-a1a3-f0703f45fa8b.png)](https://groas.com/post/only-30-of-the-ai-bot-hits-on-our-homepa)
  ## [Only 29.7% of Our Homepage’s Claimed AI-Bot Hits Were Verified](https://groas.com/post/only-30-of-the-ai-bot-hits-on-our-homepa)
  [October 18, 2026 • 10 min read](https://groas.com/post/only-30-of-the-ai-bot-hits-on-our-homepa)

  [Written by Alexander Perelman](https://groas.com/post/only-30-of-the-ai-bot-hits-on-our-homepa)
* [![Clay figure on a ladder fights an office fire with an extinguisher while a ceiling smoke detector draped in add-on price tags just shrieks at him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6d3a2efb-f500-48e1-bb5b-5e6e0f796d5b.png)](https://groas.com/post/teardown-what-an-aeo-tool-s-per-prompt-p)
  ## [AEO Pricing Page Teardown: What Agencies Pay For—and What They Still Have to Do](https://groas.com/post/teardown-what-an-aeo-tool-s-per-prompt-p)
  [October 18, 2026 • 10 min read](https://groas.com/post/teardown-what-an-aeo-tool-s-per-prompt-p)

  [Written by Alexander Perelman](https://groas.com/post/teardown-what-an-aeo-tool-s-per-prompt-p)
* [![A welcome mat worn through by countless muddy footprints beside an open guestbook with blank pages: many visitors, none signing your name.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1505c5b9-9a72-46ff-997c-da6b2fb603d7.png)](https://groas.com/post/7-things-businesses-believe-about-gettin-4)
  ## [7 Myths About Getting Cited by ChatGPT and AI Overviews](https://groas.com/post/7-things-businesses-believe-about-gettin-4)
  [October 18, 2026 • 9 min read](https://groas.com/post/7-things-businesses-believe-about-gettin-4)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin-4)
* [![Miniature film-set façade with a shiny rising-graph billboard, propped up from behind by tiny exhausted workers pasting documents late at night.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/63a53190-d7c1-46e6-afeb-e191bfa41ab7.png)](https://groas.com/post/the-aeo-platform-pre-signing-checklist-f)
  ## [The Agency AEO Checklist: 22 Checks Before You Sign Up 10 Client Domains](https://groas.com/post/the-aeo-platform-pre-signing-checklist-f)
  [October 18, 2026 • 9 min read](https://groas.com/post/the-aeo-platform-pre-signing-checklist-f)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-platform-pre-signing-checklist-f)
* [![Model town square where tiny people climb footnote steps into a glowing giant book, ignoring a paid billboard hidden behind a closed curtain.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/20991bb1-e014-4834-ad18-01ea176bb8e1.png)](https://groas.com/post/ai-overview-ads-vs-earned-ai-overview-ci)
  ## [AI Overview Ads vs Earned Citations: Where I’d Put the Next Dollar](https://groas.com/post/ai-overview-ads-vs-earned-ai-overview-ci)
  [October 18, 2026 • 11 min read](https://groas.com/post/ai-overview-ads-vs-earned-ai-overview-ci)

  [Written by Alexander Perelman](https://groas.com/post/ai-overview-ads-vs-earned-ai-overview-ci)
* [![Cartoon of a businessman raising an auction paddle at a library desk while the librarian builds an answer from books, ignoring his bid for third place.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d167a528-497d-4701-8bf6-e84a9739c354.png)](https://groas.com/post/i-came-to-ai-search-thinking-like-a-goog)
  ## [AI Visibility: The Paid-Search Instincts That Mislead Beginners](https://groas.com/post/i-came-to-ai-search-thinking-like-a-goog)
  [October 18, 2026 • 10 min read](https://groas.com/post/i-came-to-ai-search-thinking-like-a-goog)

  [Written by Alexander Perelman](https://groas.com/post/i-came-to-ai-search-thinking-like-a-goog)
* [![A consultant hands a glossy report to a soaked plumbing-shop owner as a burst pipe floods the office, the wrenches on the wall untouched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/89745073-bf71-4b6a-951b-98aedff50434.png)](https://groas.com/post/stop-buying-aeo-software-to-resell-your)
  ## [Stop Reselling AEO Dashboards. Clients Pay for the Fixes.](https://groas.com/post/stop-buying-aeo-software-to-resell-your)
  [October 18, 2026 • 9 min read](https://groas.com/post/stop-buying-aeo-software-to-resell-your)

  [Written by Alexander Perelman](https://groas.com/post/stop-buying-aeo-software-to-resell-your)
* ## [Local Services Ads vs Google Ads for Law Firms: Lead Quality and Cost](https://groas.com/post/local-services-ads-vs-google-ads-law-firms)
  [October 17, 2026 • 6 min read](https://groas.com/post/local-services-ads-vs-google-ads-law-firms)

  [Written by Alexander Perelman](https://groas.com/post/local-services-ads-vs-google-ads-law-firms)
* ## [AI Max for Search in Google Ads: What It Is and How It Works](https://groas.com/post/ai-max-for-search-google-ads-explained)
  [October 17, 2026 • 5 min read](https://groas.com/post/ai-max-for-search-google-ads-explained)

  [Written by Alexander Perelman](https://groas.com/post/ai-max-for-search-google-ads-explained)
* [![A rebadged security camera with a red recording light watches a burst pipe flood the floor while a dusty wrench sits unused: monitoring sold instead of fixing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/79444626-4fa2-4b76-997d-85d8ce0353ec.png)](https://groas.com/post/7-things-agencies-believe-about-white-la)
  ## [7 White-Label AI SEO Myths That Eat Agency Margin](https://groas.com/post/7-things-agencies-believe-about-white-la)
  [October 17, 2026 • 9 min read](https://groas.com/post/7-things-agencies-believe-about-white-la)

  [Written by Alexander Perelman](https://groas.com/post/7-things-agencies-believe-about-white-la)
* [![Model village: a deep muddy path trampled to one house's red door, while a neat estate of identical 'FAQ' houses beside it has untouched lawns.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/619d4a34-4d1d-46b6-878c-33c8d25258a8.png)](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)
  ## [ChatGPT Fetched Our Homepage 801 Times and Our Blog Index Four Times. Stop Buying FAQ Posts.](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)
  [October 17, 2026 • 9 min read](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)

  [Written by Alexander Perelman](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)
* [![Cartoon of a flooded office: one man reads a huge leak report, another watches a chart, while a plumber quietly shuts the valve.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/be64c861-9cbb-4899-9fb5-8c6963f17892.png)](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs)
  ## [SEO Crawler vs AI Visibility Tracker vs Done-for-You Fixes: Who Actually Ships the Fix?](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs)
  [October 17, 2026 • 10 min read](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs)

  [Written by Alexander Perelman](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs)
* [![A vintage brass cash register whose drawer is jammed open by a fat red reference book: the machine meant to close a sale can't shut.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c485e4b6-537f-4928-8cbd-c5096105ca17.png)](https://groas.com/post/should-your-landing-pages-chase-ai-overv)
  ## [Should Landing Pages Chase AI Overviews? Two Cases, One Verdict](https://groas.com/post/should-your-landing-pages-chase-ai-overv)
  [October 17, 2026 • 10 min read](https://groas.com/post/should-your-landing-pages-chase-ai-overv)

  [Written by Alexander Perelman](https://groas.com/post/should-your-landing-pages-chase-ai-overv)
* [![A first-place medal whose gold disc is a die tumbling in mid-air above green felt, suggesting an AI visibility 'rank' is really a roll of chance.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/175ed4c1-e07d-41e9-9d21-981d9ddef5ae.png)](https://groas.com/post/why-your-ai-visibility-score-swings-20-p)
  ## [Your AI Visibility Score Isn’t a Rank. It’s a Sample.](https://groas.com/post/why-your-ai-visibility-score-swings-20-p)
  [October 17, 2026 • 10 min read](https://groas.com/post/why-your-ai-visibility-score-swings-20-p)

  [Written by Alexander Perelman](https://groas.com/post/why-your-ai-visibility-score-swings-20-p)
* [![Pop-up book: tweezers lift a plain sentence from a paper signpost while a paper path leads a tiny figure to a glowing shop door on the facing page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c7ec7adb-c717-4fa6-ba24-ddd0e442acaf.png)](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov)
  ## [How to Get AI Overview Citations Without Turning Your Landing Page Into a Blog Post](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov)
  [October 17, 2026 • 10 min read](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov)

  [Written by Alexander Perelman](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov)
* [![Cartoon concierge points a trucker with a long list of needs past a big shuttered store marked 'BOOK A DEMO' to a small shop that shows its prices.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/97ec1162-fb99-481f-81ac-737b5b3cb9da.png)](https://groas.com/post/what-business-owners-get-wrong-when-they-2)
  ## [Why AI Recommends Your Competitor: 6 Content-Gap Beliefs Beginners Get Wrong](https://groas.com/post/what-business-owners-get-wrong-when-they-2)
  [October 17, 2026 • 9 min read](https://groas.com/post/what-business-owners-get-wrong-when-they-2)

  [Written by Alexander Perelman](https://groas.com/post/what-business-owners-get-wrong-when-they-2)
* [![A seven-link steel chain with its third link snapped open while someone polishes the last link to a chrome shine, showing effort spent on the wrong end.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c6344a33-d158-472a-8c82-e9ecece9145d.png)](https://groas.com/post/how-an-ai-answer-reaches-your-page-step)
  ## [From Buyer Question to AI Citation: Seven Steps, One Broken Link](https://groas.com/post/how-an-ai-answer-reaches-your-page-step)
  [October 17, 2026 • 11 min read](https://groas.com/post/how-an-ai-answer-reaches-your-page-step)

  [Written by Alexander Perelman](https://groas.com/post/how-an-ai-answer-reaches-your-page-step)
* [![An elegant restaurant menu with a gold-embossed cover whose inner pages are blank under a magnifying glass: the site looks fine but bots read nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1e8a2247-fbe3-41f3-93ab-3e61f8364d56.png)](https://groas.com/post/postmortem-how-a-routine-site-change-qui)
  ## [Postmortem: The Site Change That Took a Business Out of AI Answers](https://groas.com/post/postmortem-how-a-routine-site-change-qui)
  [October 17, 2026 • 9 min read](https://groas.com/post/postmortem-how-a-routine-site-change-qui)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-routine-site-change-qui)
* [![Clay shopkeeper paints a fancy sign above his bricked-up door while a messenger shrugs and heads to the open shop next door, showing access beats polish.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/38e0f488-2056-4e86-82cf-5e451174283d.png)](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2)
  ## [How to Get Cited in ChatGPT and Perplexity: Fix Access Before Content](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2)
  [October 17, 2026 • 11 min read](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2)

  [Written by Alexander Perelman](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2)
* [![Model street where a shop glows under a huge spotlight yet stands empty, as a tiny tour guide leads every shopper to the shop next door.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/02e88fa8-506f-4c84-9283-dd7d00fa7059.png)](https://groas.com/post/stop-measuring-your-ai-visibility-score)
  ## [Your AI Visibility Score Is Just Impressions in a New Dashboard](https://groas.com/post/stop-measuring-your-ai-visibility-score)
  [October 17, 2026 • 9 min read](https://groas.com/post/stop-measuring-your-ai-visibility-score)

  [Written by Alexander Perelman](https://groas.com/post/stop-measuring-your-ai-visibility-score)
* [![A lone sprint winner on the podium is ignored while reporters crowd the seventh-place runner, showing that ranking first isn't the same as being quoted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c8bde4da-a5cb-480b-a7a4-517c9f5ab588.png)](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j)
  ## [SEO vs. AEO: What Actually Gets a Page Cited in AI Overviews?](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j)
  [October 17, 2026 • 9 min read](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j)

  [Written by Alexander Perelman](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j)
* [![A slot machine with a photo of three winning cherries taped over its reels, while the real reels spin mismatched behind it: a faked guaranteed win.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8088699e-634c-4155-9688-ea2e43b061c2.png)](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati)
  ## [A Guaranteed ChatGPT Citation Is a Screenshot, Not a Result](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati)
  [October 17, 2026 • 9 min read](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati)

  [Written by Alexander Perelman](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati)
* [![A battered marketing playbook covered in crossed-out 'best before' stickers and growing mould, suggesting SEO citation advice that keeps expiring.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/139c1843-b038-4d1a-aa5c-6245a8d1c995.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of)
  ## [From SGE to AI Mode: When AI Overview Citation Advice Expired](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of)
  [October 17, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of)
* [![Cartoon of an owner admiring himself in a mirror, boasting his brand appears when he asks about it, while a colleague's long log of missed questions unrolls.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/66d07764-25cf-4114-acdd-1841dfee04a6.png)](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions)
  ## [The Buyer-Prompt Swipe File: 60 AI Visibility Checks and a Gap Log](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions)
  [October 17, 2026 • 10 min read](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions)

  [Written by Alexander Perelman](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions)
* [![A tiny surveyor plants an orange flag in the one empty square of a spreadsheet-grid landscape built from stacked web pages owned by others.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/005f618e-ce12-419a-b161-bf037a878eee.png)](https://groas.com/post/build-a-citation-gap-map-in-one-google-s)
  ## [Build an AI Citation Gap Map in Google Sheets](https://groas.com/post/build-a-citation-gap-map-in-one-google-s)
  [October 17, 2026 • 10 min read](https://groas.com/post/build-a-citation-gap-map-in-one-google-s)

  [Written by Alexander Perelman](https://groas.com/post/build-a-citation-gap-map-in-one-google-s)

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